"Win-win, not limited to the land of China—wherever our customers' business goes, Forland goes. Since its establishment, Forland has forged ahead for 27 years. Its quality products sell well in more than 50 countries and regions worldwide. This year's sales are expected to reach 25,000 units, with a target of 40,000 units next year."

The "Forland 7 Millionth Vehicle Roll-off Ceremony and Intelligent Transfer Solution Launch Event" was held on September 28, 2026, at the Forland Global Industrial Innovation Center. 邓路华, Executive Vice President of Forland, provided an overview of the overseas business layout, and the overseas all-star product matrix was showcased on site.

Product Going Global: Forland's Era Choice

Amid intensifying competition in the domestic market, "seeking market increment" is an urgent issue that all OEMs in the automotive industry must address, and it is a mandatory question that cannot be bypassed.

Without breaking, there can be no building; without stopping, there can be no advancing! On September 28, 2024, the Forland Globalization Strategy Launch Conference was grandly held in Qingdao, Shandong. Based on its vision of "becoming a globally leading light commercial vehicle ecosystem enterprise" and its mission of "linking the future with green technology, enabling the world to share ecological value," Forland focuses on three major sectors—vehicles and equipment, intelligent technology, and commercial ecosystem—striving to realize customer-centric and development-driven ecological value and commercial value through the integration of software and hardware, digital and ecological, and technology and commerce.

Relying on a clear and firm globalization development strategy, Forland continuously advances deep cultivation of overseas markets and business expansion, constantly refining product competitiveness and building localized operational capabilities. As the overseas market layout continues to materialize, Forland's competitive advantage in the international arena keeps expanding, and brand awareness and influence steadily improve.

Full-Scenario Coverage: Forland's Era Responsibility

"Technology leadership and market-fit production and sales" is undoubtedly the core of the marketing orientation. For overseas markets, Forland has a clear and well-defined product layout. The newly unveiled lineup spans a full spectrum of scenarios—from port and trunk-line transport to last-mile delivery, urban freight, and specialized heavy-duty operations—while offering both conventional fuel and new energy models. Given the actual needs of different scenarios, Forland's overseas products have been developed with a targeted approach, resulting in "scenario-defined vehicles" that deliver excellent performance and quality and create greater value for users.

FORLAND L7 4WD dump truck: Focused on timber transport in mountainous areas, equipped with an industry-leading engine and 8-speed gearbox, featuring high torque, strong power, and high reliability; 250 double-layer frame, equipped with a 16T rear axle, plus a multi-leaf thickened leaf spring suspension system, ensuring super-strong load-bearing capacity.

FORLAND L7 cargo truck chassis: Developed on an all-new platform, with the body, frame, overall layout, and load distribution all optimized; equipped with an industry-leading powertrain, with an optional 8T rear axle; in terms of handling, standard features include a multi-function steering wheel, power windows, and power steering, making driving and control easier. In addition to being suitable for intercity heavy-duty and engineering logistics scenarios, this chassis is also compatible with various specialized upper bodies.

FORLAND L5e cargo truck: Equipped with the Isuzu JE493 classic diesel engine and a matched ZF transmission. Based on a low-speed, high-torque development design, it balances both power performance and fuel economy. With an extra-long cargo box of 3380 mm in length, width, and height respectively, the cargo volume is increased, enabling not only more loading and hauling but also easy handling of long and large-sized goods, fully meeting the needs of urban and rural supermarkets and agricultural material transport.

FORLAND T5 all-electric cargo truck: Focused on the electrification needs of last-mile logistics, equipped with a CATL 53.58 kWh liquid-cooled battery and a motor with a rated/peak power of 75 kW. The electric drive system achieves a maximum efficiency of over 95%, with a range of up to 300 km; in terms of charging, it supports both fast and slow charging.

The FORLAND T6 cargo truck also focuses on last-mile logistics, equipped with a 120-horsepower engine. Combined with a large-sized cargo box, it meets the common needs of users for more loading, more hauling, and efficient operations.

From Product Going Global to System Going Global: Forland's Era Responsibility

For Forland, expanding overseas breaks through the domestic market's hyper-competitive landscape, unlocking entirely new growth opportunities. As of now, Forland has more than 400 sales networks and over 200 service networks globally, covering a complete system of manufacturing, sales, service, and parts support.

"Large-scale contracts have been successively signed in Indonesia, Thailand, and Algeria; KD bases in 6 countries have been put into operation, with 10 projects under construction, and localized operations continue to take root; at the same time, 65 suppliers/dealers have been driven to go global collaboratively, with 30 having completed localized operations. Annual sales have grown from 10,000 to 40,000 units. What has doubled is not just the number, but the leap from product going global to the system going global." 邓路华, Executive Vice President of Forland, emphasized in the context of overseas business development that Forland always adheres to its original aspiration of "making every partner happier, every vehicle more worry-free, every journey easier, every deal simpler, and every link more harmonious," safeguarding every journey across all scenarios.

Over the past two years, the proportion of Forland's intelligent products has increased to 30%, the proportion of new energy has increased to 20%, and the proportion of overseas business has increased to 10%. 邓路华 stated frankly: "Three numbers outline Forland's firm pace of accelerating toward 'technologization, ecologicalization, and globalization.'"

(Overseas Key Visual)

From "overseas-oriented beginnings" to "overseas-driven growth," and from "going out" to "going in," Forland's overseas business expansion is the core of its globalization strategy and an important support for corporate development. The construction and formation of systemic advantages will inevitably help Forland advance toward its goal of becoming a "globally leading light commercial vehicle ecosystem enterprise."

[Conclusion]

From the first truck to the roll-off of the 7 millionth vehicle, Forland has written a brilliant answer through 27 years of remarkable technological innovation. Standing at a new starting point for implementing its globalization strategy and shouldering the era responsibility of enabling global users to share value, Forland is continuing to write new chapters of excellence based on its product advantages and systemic advantages.