About Us

Founded in 1999, Forland is the best-selling commercial vehicle brand in China. It covers three major business segments: vehicles & equipment, intelligent technology, and commercial ecosystem. It is committed to becoming a globally leading light and micro commercial vehicle ecosystem enterprise. After 26 years of development, it has cumulatively produced and sold 6.8 million vehicles worldwide. Forland has comprehensively covered light and micro commercial vehicles such as vans, micro trucks, light trucks, engineering vehicles, and special vehicle chassis. It has strategically laid out unmanned equipment and low-altitude products. In the future, Forland will take the demands of the customer ecosystem as the guide and continuously adjust its product design concepts. With the aim of optimizing the customer experience, we continuously break through technological boundaries. With the goal of enhancing ecological value, we will continuously expand product categories and shape vehicles and equipment into "business + life" customer ecological terminals.

Brand strategy

Vision: To become a globally leading enterprise in the light and micro commercial vehicle ecosystem
Mission: Connect the future with green technology and enable the world to share ecological value

Basic strategy
Leading in scale

Brand main business
Light and micro commercial vehicles

Strategic path
Technological, ecological and global

Brand honor

Invention patent certificate
Invention patent certificate
Science and Technology Award
Science and Technology Award
Shandong Star Enterprise
Shandong Province Recognized Enterprise Technology Center

BAIC FORLAND Motor Co., Ltd. FORLAND Sales Subsidiary