Recently, FORLAND hosted a Singapore Customer Visit to China at the FORLAND Global Industrial Innovation Center under the theme “Together for the Journey, Creating the Future.” More than 40 representatives from key partners in Singapore attended the event, along with Chen Zhiwei, General Manager of FORLAND Overseas Business, and relevant business leaders. During the visit, participants held in-depth discussions and exchanges covering product capabilities, intelligent manufacturing, quality inspection, vehicle test drives, and FORLAND’s international development strategy. The two sides also reached a strategic cooperation agreement and signed an initial order for 200 vehicles, laying a solid foundation for further cooperation in the regional market.

Currently, FORLAND continues to integrate high-quality resources from around the world and advance the implementation of its internationalization strategy. The recent visit and exchange with customers from Singapore provided partners with a more comprehensive and in-depth understanding of FORLAND’s product portfolio, intelligent manufacturing capabilities, and quality management system. Through the visit, FORLAND’s product capabilities and consistent focus on quality received positive recognition from its partners, helping to strengthen mutual understanding, build greater trust, and create a solid foundation for further cooperation.

Understanding Real Market Needs Overseas, Responding with a Diverse Product Portfolio

To build a stronger presence in overseas markets, it is essential to understand local customer needs and develop products tailored to diverse transportation scenarios in each market.

In response to the diverse demand in Singapore for mini trucks, small trucks, light-duty trucks, and multi-purpose transport vehicles, as well as the market’s considerable potential, FORLAND showcased a focused lineup of key models at the event, including the T5, L5e, U7, L7, and H7. At the event, detailed introductions were provided on the positioning, key strengths, and suitable application scenarios of each model, highlighting FORLAND’s ability to develop a product portfolio tailored to the needs of overseas markets. With a broad and well-structured product lineup covering a wide range of local transport requirements, the vehicles received positive feedback from international representatives. The display also demonstrated FORLAND’s continued commitment to the Singapore market and its capability to support diverse local transportation needs with market-oriented products.

An Open Manufacturing System, Building Customer Trust Through Reliable Quality

First-hand product experience lays the foundation for collaboration, while consistent smart manufacturing capabilities and a robust quality management system provide solid support for long-term strategic partnerships.

During the event, more than 40 key partners from Singapore, accompanied by on-site guides, toured the production facilities from the body shop to the final assembly workshop, gaining a closer understanding of the vehicle manufacturing process from body welding to complete vehicle assembly. At the body framing station, the group observed four robots carrying out the positioning and welding of body components, with positioning accuracy controlled within 0.1 mm. Along the production line, they also learned about processes including AGV-based intelligent logistics, digital tire delivery systems, robotic assembly, and fluid filling operations in which vehicle parameters are automatically retrieved through the VIN code.

The delegation then visited the testing center to learn about corrosion resistance testing and related validation procedures, gaining a more comprehensive understanding of how vehicles are manufactured and how product quality is assessed and verified.

After gaining a closer look at how the vehicles are manufactured and how quality is verified, the delegation moved on to the test track to experience vehicle performance under different driving conditions. Some members took part in ride-and-drive sessions covering water crossings, uneven road surfaces, uphill sections and downhill sections, giving them a more direct understanding of the vehicles’ road capability, driving stability, power response and braking performance. Following the experience, participants shared positive feedback on the vehicles’ overall performance and gained a deeper understanding of the quality and reliability of FORLAND products.

From the production floor and quality inspections to vehicle testing on the proving ground, the processes behind product quality and validation are clearly demonstrated. Overseas partners’ recognition of specific models also reflects their confidence in FORLAND’s manufacturing and quality management systems. These systems support FORLAND in consistently delivering reliable products and serve as an important foundation for the competitiveness of its products in overseas markets.

Bringing Together Global Capabilities to Create Customer Value with Partners

High-quality products and reliable performance lay the foundation for cooperation, while a global approach built on complementary strengths and shared value provides lasting support for long-term, mutually beneficial growth.

During the strategic exchange session, FORLAND provided an overview of its international development plan, highlighting a strategy centered on global resource integration and complementary regional strengths. The company also introduced its global business framework covering R&D and innovation, intelligent manufacturing, marketing, after-sales service, and parts support. Building on its expanding global industrial presence, FORLAND works closely with partners worldwide to provide customers with quality products and more refined services, while creating sustainable business value together.

As a key highlight of the event, FORLAND and its Singaporean partner SGLE held a strategic cooperation and 200-unit order signing ceremony. Representatives from both sides signed the agreement on site, turning their earlier recognition of the products and confidence in their quality into a concrete outcome of cooperation. The signing marks a further step in the partnership between FORLAND and SGLE, laying the foundation for deeper and more sustained collaboration. It also brought the Singapore customer visit to China to a successful conclusion.

Founded in 2021, SGLE focuses on the new energy commercial vehicle sector, covering vans, trucks and buses. Its business spans vehicle sales, leasing, after-sales services and connected vehicle solutions. FORLAND’s battery-electric trucks have gained a strong foothold in the Singapore market and are now recognized as one of the well-established brands in the local new energy commercial vehicle segment.

Since its establishment in 1999, FORLAND has built 27 years of experience in the commercial vehicle industry. To date, it has achieved cumulative global sales and production of more than 7 million vehicles, with products available in over 50 countries and regions. FORLAND has also established a network of more than 400 sales outlets and over 200 service locations worldwide. Over the past 27 years, FORLAND has continued to strengthen its global capabilities, enabling it to bring quality products and services to a growing number of markets. At the same time, close collaboration with regional partners helps ensure that these capabilities are better aligned with the needs of local customers.

Looking ahead, with Singapore as a key market and new energy vehicles as a strategic focus, FORLAND will continue to advance its internationalization strategy by integrating global industry resources and leveraging the strengths of its partners’ distribution networks. With a strong focus on creating greater value for end customers, FORLAND will work closely with its partners in Singapore to strengthen local operations and support the development of the regional transport industry through reliable products and customer-oriented services, while building a sustainable and mutually beneficial model for international cooperation.