From exporting products to building global ecosystems, FORLAND is steadily strengthening its global presence with a new milestone in North Africa. On August 8, 2026, FORLAND, together with Hadrian Company, its core local dealer in Libya, held a new product launch event in the capital Tripoli — an important step toward the company's vision of becoming a global leader in the light commercial vehicle ecosystem.

    The event brought together nearly 200 guests, including the Governor of the Libyan Islamic Bank, Mr. Dawadi, CEO of Dawadi Group, and Mr. Sun Chaoshan, Deputy General Manager of FORLAND International, along with local corporate customers, dealers, industry partners, and media representatives, to jointly witness an important milestone as FORLAND officially entered the Libyan market.

    Pragmatism, innovation, openness, and win-win collaboration are the values that have always defined FORLAND's corporate culture. Moving beyond the traditional whole-vehicle export model, this partnership reflects a deeper commitment to localization — a transformation from simply exporting products to sharing technology, establishing industry standards, and jointly building an industrial ecosystem. It sets a new benchmark for the international growth of China's commercial vehicle industry.

North Africa presents a unique environment — extreme heat, desert sands, and demanding road conditions place exceptionally high requirements on vehicle performance. In her speech, Ms. Reman, General Manager of Hadrian Company, noted that local users need transport vehicles that are durable, reliable, and easy to maintain. With its mature technological expertise and rich experience serving customers in more than 150 countries, FORLAND, together with its local partner, will deliver end-to-end localized operations covering R&D, logistics, and after-sales services, offering reliable vehicle choices to local users.

Mr. Sun said: “Libya is a key strategic market in FORLAND's North Africa presence. We bring a product lineup specifically tailored to local conditions and deliver complete solutions covering R&D, manufacturing, sales, and after-sales services. Working closely with our local partners, we address the real needs of local customers and ensure that wherever our vehicles go, our services follow.”

The launch event received an enthusiastic response, with many corporate and individual customers signing letters of intent on site and more than 20 vehicles delivered. Looking ahead, FORLAND will deepen collaboration with its local partners, explore the feasibility of local assembly, accelerate the build-out of its sales and service network in the region, and introduce 24-hour parts support to continue creating value for customers.

At a time when Chinese commercial vehicle brands are going global in full force, FORLAND, guided by its philosophy of collaboration and shared success, will continue to deepen its presence in overseas markets. Working alongside ecosystem partners around the world, FORLAND will bring reliable products and services to more regions — showcasing the strength of “Made in China” on the international stage and striving to become a world-leading commercial vehicle ecosystem company.