On March 5, 2026, from 17:30 to 21:00, the FORLAND Product Launch Ceremony was grandly held at Robert Hudson (Caetano Headquarters, Luanda). Under the theme “FORLAND A escolha certa para o seu negócio” (FORLAND – Your Ideal Partner for Business), the event fully embodies FORLAND’s corporate mission: “Connect the Future with Green Technology and Enable the World to Share Ecological Value”.
FORLAND, together with Caetano Group, fully presented the outstanding quality and core strengths of FORLAND products to the Angolan market. The event further enhanced brand awareness and laid a solid foundation for deepening operations in Angola and expanding into Southern Africa.
The launch received high attention from all sectors, attracting major logistics clients, representatives of Angolan chambers of commerce, potential customers, and industry media. Guests gathered to witness FORLAND’s brand event. The venue was carefully arranged, with compact and impressive sessions, fully demonstrating FORLAND’s commitment to “Enhancing Customer Value” and its strength as an international brand.
Event Highlights
The ceremony opened with a speech by Mr. Rodrigo Finkler, General Manager of Caetano, who warmly congratulated FORLAND on entering the Angolan market. He highly recognized FORLAND’s product quality and brand potential, and expressed strong determination to deepen cooperation and jointly develop the commercial vehicle market in Angola.
Subsequently, Mr. Pan Linjian, Deputy General Manager of FORLAND, introduced the company’s development history, global layout, and core businesses. He conveyed the brand’s customer-centric philosophy, giving guests a comprehensive understanding of FORLAND’s global competitiveness.
Mr. Alexandre Sousa, Sales Director, focused on product advantages tailored to Angola’s market demand for practicality, durability, and cost-effectiveness. He highlighted five vehicles on display, covering the T5 and L5 series, all customized with local cultural elements and Caetano’s corporate identity to match local aesthetics while strengthening brand recognition.
High-quality videos showcasing FORLAND’s intelligent manufacturing and brand strength were played on-site, visually presenting reliable product quality and modern production capabilities, reinforcing guests’ perception of FORLAND as a leading global brand.
Pre-event Preparation & Promotion
To maximize the event’s impact, the team adopted an efficient and pragmatic approach:
Online: Pre-event promotion via Facebook and other mainstream platforms to showcase product highlights.
Offline: Targeted visits and presentations to key clients including MAXI (logistics) and waste management companies for precise outreach.
The venue was fully branded with FORLAND logos, backdrop walls, flags, and flyers, achieving intensive brand exposure and effectively raising local awareness.
Media Coverage & Results
After the successful launch, the event was widely covered by 8 major local media outlets, including Jornal de Angola, significantly expanding brand reach. Inquiries from potential customers rose sharply post-event.
The launch achieved both brand exposure and product demonstration goals, while accumulating valuable experience in event planning and execution for future activities. It also highlighted the collaborative spirit of “Teamwork, Win-Win Cooperation” between FORLAND and the Caetano Group.
Future Outlook
This conference is a key milestone for FORLAND in implementing its international strategy and expanding into Africa. Moving forward, FORLAND will uphold their corporate culture, anchor on Angola’s market needs, and rely on reliable products and premium services.
Together with Caetano Group, FORLAND will continue to showcase brand strength and care, support the upgrading of local logistics and transportation, and write a new chapter in Angola’s commercial vehicle market.
